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Websites for medical practices and doctors

Built by a final-year medical student, written to AHPRA's advertising guidelines, and paid for once. No monthly subscriptions.

Why your website matters

75%

of people judge a business's credibility by its website design.1

77%

of patients start their journey on a search engine, researching symptoms.2

94.6%

of Australian internet searches happen on Google.3

27.6%

of clicks go to the first Google result. The fifth gets 6.3%.4

  1. Stanford Persuasive Technology Lab, Web Credibility Research.
  2. Digitalis Medical, Healthcare Marketing Statistics, 2023.
  3. ROI.com.au, Australian Internet and Social Media Statistics, 2023.
  4. Backlinko, Google Organic Click-Through Rate Study, 2023.

Pricing

The price depends on pages, design, features and functionality. Every site is a one-off build with no subscriptions.

Starter

$1,200 – $2,000
1–3 pages · Live in 7 daysNew practices and sole practitioners
  • Domain name purchase
  • Hosting and SSL certificate
  • Mobile-friendly design in your colours
  • Professional copywriting
  • Google Business Profile and Analytics
  • Contact form
  • Training to make simple updates
  • SEO copy for 1 keyword
Get a quote

Practice

$2,001 – $3,000
4–8 pages · Live in 15 daysPractices with 2–4 doctors
  • Everything in Starter
  • Branding, colour scheme and layout
  • Copywriting for every page
  • SEO copy for 4–8 keywords
  • Search and AI-search visibility
  • Listings on 8 key business directories
Get a quote
Most popular

Practice Plus

$3,001 – $4,000
9–12 pages · Live in 20 daysPractices with 5+ doctors
  • Everything in Practice
  • Premium, faster hosting
  • Copywriting for up to 12 pages
  • SEO copy for your chosen keywords
  • Detailed profiles and services
  • Rotating homepage banner
  • Added security
Get a quote

Pro

$4,001 – $5,000+
12–18+ pages · Timeline quotedLarge practices and multi-site groups
  • Everything in Practice Plus
  • 12–18+ pages of development
  • Advanced security
  • Patient portal and booking integrations
  • Custom features scoped to your practice
Get a quote

No monthly subscriptionsA $99-a-month plan costs $1,188 a year. You pay once for the build and own the site.

Running costs, stated up frontHosting, SSL and maintenance run $350–$650 a year, depending on service level and storage.

No GST addedPrices are in Australian dollars. ShepTech is not registered for GST, so no GST is charged.

How I design

Every site is built from five perspectives.

1

Your strategy

Who you are, what you do and why patients should choose you.

2

Your patients

Mapped by location, needs and outcomes, then written for.

3

Best practice

Benchmarked against local, national and international sites.

4

Found on Google

SEO built in from the first page, including local suburbs.

5

Visitors to patients

Clear calls to action that turn visits into bookings.

Standards on every site

  • Every page reachable in three clicks
  • Readable type, 16px or larger
  • Clear headings and short sections
  • Fast loading on mobile
  • Written to AHPRA's advertising guidelines
  • No patient testimonials about clinical care

Your website should support your strategy

Tell patients who you are, what you do, and why they should choose you. That means showing:

  • Years your practice has been open
  • Academic qualifications
  • Memberships and affiliations
  • Years of medical experience
  • Current and past positions
  • Areas of expertise
  • Your approach to care

It should also carry your plan for how patients find you, book, and are looked after while they're in your care.

1. Built around your patients

A good site connects, builds trust and turns a browser into a patient. I map who your patients are, where they live and what they need to know, then write every page for them.

Experience, expertise, location, accreditation and convenience all go on the page, because they're what patients weigh up.

A doctor listening to a young girl's back with a stethoscope

2. Visitors become patients

Every page gives people a next step, at the moment they need it, so enquiries come to you instead of a competitor.

  • Online bookings
  • Click-to-call
  • Email sign-ups
  • Flu shot and script reminders
  • Patient tools and calculators
  • Videos
  • Infographics
A GP talking with a patient across the desk during a blood pressure check

Services

Start with the best-practice basics, then add what your practice needs to reach its goals.

Practice websites

Custom, mobile-friendly sites built around your patients, with hosting, SSL and copywriting included.

Search and AI visibility

SEO copy, Google Business Profile and directory listings so patients find you on Google and in AI search.

Google Ads

Campaigns with their own landing pages, tested and tuned to cost per patient, not clicks.

Online bookings and patient tools

Booking, reminders, sign-ups and portal integrations that take load off the front desk.

Branding and content

Logo, colour scheme, copy and social plans, all written to AHPRA's advertising guidelines.

Custom medical software

Apps and platforms like the ones on the work page, for education, billing and clinical work.

Free website review

I test your current site for speed, SEO, trust, conversion and tracking, and send you the report within 24 hours.

Request a review

Get in touch

Tell me about your practice, or ask for a free review of your current site.